The Only Influencers Who Need Fans Right Now:
Sexual Workers.
A solo-sex positive campaign that supports sex workers when the world shuts down.
CLIENT: UNBOUND
COVID-19 HAS F*CKED US (AND NOT IN A GOOD WAY)
F*ck On, 2020
COPYWRITER: PRISCILLA DE LA CRUZ/ DR-BASED
For sex workers, the COVID-19 pandemic has hit hard. In person work is either unavailable or unsafe.
But that’s not the only trend the pandemic has caused in the sex industry. Solo-sex is at an all-time high, with 36% of young adults admitting to masturbating more to relive COVID-19. And OnlyFans has grown from 7.5M users to 85M, proving that sex still sells…just virtually.
CLIO SUBMISSION*
TIME TO SWITCH UP POSITIONS
Instead of telling 2020 to just f*ck off, we'll embrace the new way. We’ll hire struggling sex workers to be the faces (amongst other body parts) of a solo-sex positive campaign for sex toy brand Unbound.
These badass women will prove you don't always need two to tango. That you can still "F*ck On 2020"... as long as you've got the right toy.
Come One, Come All
Unbound can take advantage of these new sex industry trends by having struggling sex workers create masturbation content and tutorials for OnlyFans using the brands’ very own line of sex toys.