Implementing Skin Cancer Diagnosis To Your Daily Beauty Care Routine.
By Using An Everyday Tool.
CLIENT: 21 GRAMS
COPYWRITER: PRISCILLA DE LA CRUZ/ DR-BASED
ART DIRECTOR: CAMILA GUERRERO/ PERU- BASED
THE BEAUTY-GURU IN US
We all have daily skincare and/or makeup routines. And while we are at it, we pay close attention to our skin. Especially in the areas where most people of color tend to develop melanoma skin cancer.
CHANGING SKIN CANCER CARE BY BREAKING THE BARRIER
How can we provide unlimited diagnose tools to help those who are limited by healthcare opportunities?
21 Grams in association with BlackandBrownSkin presents:
Using an everyday product as the new skin cancer diagnosis tool.