The first ice cream flavor ever made to make a statement
THE FIRST CRYPTO THAT'S NOT ABOUT MONEY
Because The Real Value That's At Stake Is Ours, Humans.
CLIENT: UNDP
HUMANITYCOIN
CHALLENGE
How can we open up the conversation about climate change
to everyone?
INSIGHT
Money is a universal language.
SOLUTION
Creating a cryptocurrency that's not about money. It's about pressuring the policymakers into making the right decisions so that every time a bill is passed in favor or against climate change, the value of the Humanity Coin will change accordingly.
Money.
The greatest controversy.
A blessing and a curse.
And most importantly,
a language.
We all speak in money.
Every decision made
comes with a price.
Just like our lives.
So, based on how the world is,
right now,
what is our worth?
