BREAKING THE MIAMI SPRING BREAK MADNESS
Most people on Spring Break are from 21 to 35 years of age. The same generation that "wear us, but don't drink us"
Budweiser presents a temporary tattoo that turns spring breakers into walking ads for a drinking responsible campaign
this tattoo will come in a 12 pack, the moment you put it on, you'll get free beers until it fades away.
COPYWRITER: PRISCILLA DE LA CRUZ/ DR-BASED
PSA GONE WILD
ART DIRECTOR: ZYANYA/ MEXICO-BASED
ART DIRECTOR: SHIRLEY SOLANO/DR-BASED
DELIVERABLES: videocase, board-case, merch, promo