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BREAKING THE MIAMI SPRING BREAK MADNESS

 

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Most people on Spring Break are from 21 to 35 years of age. The same generation that "wear us, but don't drink us"

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Budweiser presents a temporary tattoo that turns spring breakers into walking ads for a drinking responsible campaign

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this tattoo will come in a 12 pack, the moment you put it on, you'll get free beers until it fades away.

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CLIENT: BUDWEISER

COPYWRITER: PRISCILLA DE LA CRUZ/ DR-BASED

PSA GONE WILD

ART DIRECTOR: CAMILA GUERRERO/ PERU-BASED

ART DIRECTOR: ZYANYA/ MEXICO-BASED

ART DIRECTOR: SHIRLEY SOLANO/DR-BASED

DELIVERABLES: videocase, board-case, merch, promo